Branding


2016 / 2017 / 2018


Greenhouse / Stockholm
Furniture and Light Fair


Background
Stockholmsmässan contacted Berghs to assist in designing an innovative concept to  strategically develop the Greenhouse department at Stockholm Furniture Fair, which promotes the meeting between young designers and industry.


Challenge
Take Greenhouse from a 5-day room at a trade show to
a 365-day community, and create a framework that would generate content to make that vision a reality.

Results
Through the ”Progress Through Process” concept, we would open up the Greenhouse fo
r cross-disciplinary meetings. Here you have the opportunity to share and learn the different processes of how to take on a design challenge. The identity we created associated to the concept is now in use.



By: Joel Wennström & Filip Lindén





















3D sketch of the Greenhouse meeting area